Good to Great Audiobook Preview
Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? Are there those that convert long-term mediocrity or worse into long-term superiority? If so, what are the distinguishing characteristics that cause a company to go from good to great?
Over five years, Jim Collins and his research team have analyzed the histories of 28 companies, discovering why some companies make the leap and others don’t. The findings include:
– Level 5 Leadership: A surprising style, required for greatness.
– The Hedgehog Concept: Finding your three circles, to transcend the curse of competence.
– A Culture of Discipline: The alchemy of great results.
– Technology Accelerators: How good-to-great companies think differently about technology.
– The Flywheel and the Doom Loop: Why those who do frequent restructuring fail to make the leap…
Good to Great Audiobook Review
A wonderful anthology on the right and necessary steps a growing concern must continue to take if they are to remain viable in todays society and ready for the future.. As a CEO, you must be above the fray of everyday operations and keep a keen eye on the future and potential innovations. For example, when Sears gave up the catalog in the early 1990’s, the potential of the internet was just beginning to raise its capacity to greatly influence a new way of doing business. If the Sears executives had not been so busy trying to save a buck and give up the catalog, maybe it could have retained its millions of dedicated shoppers and innovated along the lines of the internet that we know today as Amazon.Bezos, of Amazon, was a hedge fund manager in the late 1980’s. How did he become some a relevant whole seller with a revolutionary way of delivery in the late 90’s. This is the clear message that I got from Good To Great. You must be willing to boldly assault the future and at the same time question if this is the right way to go. That way your organizations will not become complacent and our managerial core will be a group of activists and futurists. That’s how you keep going from Great To Even Greater. Good To Great is fine. But now you must take the next step.
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